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Every second trip starts with a mobile device application

About 70% of tourists using smartphones collect traveling information through them. Every other trip starts with the mobile device application, underlines Minister Nikolina Angelkova in her address to the sector for 27th September – the World tourism day. According to Ms. Angelkova the digitalization of tourism will accelerate its sustainable development and will encourage the investments.

Ms. Angelkova shares that the objective of the present Ministry is to close the tourist service cycle through the technologies of the future – from the initial offer to the traveling experiences narration. This is one of the reasons for development of iLoveBulgaria mobile application that incorporates all communication channels.

iLove is a new interactive platform providing information about both country landmarks and special local business offers. The iLove mobile application ensures a unique experience to the residents and visitors though attractive suggestions and different loyalty programs.

iLove is an international platforms developed in Britain utilizing the most advanced marketing and online trading technologies and concepts. This innovative solution unites the efforts of the municipalities, businesses, citizens and tourists in order to improve the quality of the provided services.

The application is available to everyone and is targeted not only to foreign tourists but also to Bulgarians seeking for new tourist destinations within the country and provides real-time information.


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